Guides

Discover the keys to achieving higher sales performance.

5 Steps to Increase Win Rates & Improve Pipeline Performance

There are five common paths these leading organizations are taking to improve sales effectiveness, increase win rates, and keep their pipeline moving:

  1. Adapting to Changing Buying Behavior
  2. Selling on Value Instead of Price
  3. Automating Your Proposal Process
  4. Developing Sales Playbooks for Different Selling Situations
  5. Adding Measurement to Key Engagement Points in the Pipeline
How to Create Killer Sales Playbooks: Four Steps for Designing Sales Playbooks that Win Deals

Discover the best practices for creating sales playbooks for any reoccurring selling situation. You’ll learn the ABLE methodology—the four steps for designing sales playbooks that will help your team move deals toward wins.

Seven deadly sins of proposal writing
The Seven Deadly Sins of Proposal Writing

Sales proposals are an integral part of complex sales processes. A poorly executed proposal can undercut months of excellent sales effort. Unfortunately, most sales training ignores them completely.

In this document, we look at seven key factors that can spell the difference between success and failure in your proposal writing efforts.

Seven Magic Questions: How to Improve Your Win Ratio by Selling Value Instead of Price

There are lots of consultative sales methods around. You may have been trained in one, or read a book about one, that you particularly like.

Each has its unique strengths and techniques. But they all have at least one thing in common. They try to get sales people to focus on what matters to the customer. You build sales momentum by demonstrating that you are delivering an important solution to an important problem. That is the essence of all these consultative methodologies.

To be able to create a client-centered solution - and to be able to write a client-centered proposal - there are seven questions you must be able to answer.

How to Write a Winning Proposal

In today's economy, sales people have to write more proposals, and better proposals, than ever before. As the industry has become more competitive and complex, customers have become both more confused and more demanding. As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, "Sounds good! Why don't you put that in writing for me?"

  • Why do customers want proposals?
  • What goes into a winning proposal?
  • Tips for maximizing your win ratio