Download this new E-book to learn how progressive companies are addressing this disconnect by closing the loop and creating the right content assets for key points in the sales funnel. Learn how forward-thinking organizations are addressing the content marketing disconnect head-on by using technology-based resources to track the use of content by sales, analyze which content is working and use insights to create new, useful content.
eBooks
We wrote the book on sales enablement.
In this new eBook, you'll discover four ways you can leverage the unique data insights that interactive sales playbooks provide. With this additional knowledge, you can drive significant improvements in win rates, deal sizes, sales velocity, productivity and overall sales performance.
3 Small Formulas for BIG Sales Success. Increasing your sales team’s productivity doesn’t require seismic shifts or intimidating new paradigms. Small changes can make a huge difference. In her ebook, Making the Case for Sales Enablement: 3 small Formulas for BIG Sales Success, Sue Murray shows how you can get the most of out of your sales team and make a little big of change go a long way.
In this eBook Jeff Ernst suggests that the traditional approach to sales enablement is plain broken. He challenges those responsible for sales enablement to make a shift to a new, more effective approach – one that he’s learned by trial and error during 20 years of supporting sales teams.
Sidebar: Resources
New Webinar
Case Study: Sales Enablement at Splunk
View a recording of the Sales Management Association's latest Webinar.





