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Qvidian Sales Enablement Blog

Improving Sales Effectiveness, Performance and
Win Rates for Sales and Marketing Leaders.

Sales is from Mars, Marketing is from Venus

Amy Maxey | May 16, 2013

The theme at last week’s Sirius Decisions Summit was alignment - how do we get Sales, Marketing, and Product aligned? Kudos to Sirius Decisions for...

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Mind the Gap: What’s Missing During the Customer’s Journey

Amanda Wilson | April 19, 2013

How many times have you heard any of the following terms in say, the last week? Sales...

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Top 10 Signs You're In Marketing

Alex Schutte | April 5, 2013

Qvidian is exhibiting at the upcoming Marketo Summit where we'll will get to share our story of how we turn marketing automation insights into action with...

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Turn Your Marketing Automation Insights into Action for Your Sales Team

Brian Vass | April 2, 2013

Marketing automation has been a critical part in my ability to be effective in my role as VP of Marketing here at Qvidian. We upgraded to Marketo from an...

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Sales Enablement’s Identity Crisis

Karen Meyer | March 27, 2013

Like a great bacon burger, it’s taken me some time to appreciate and digest the rich content from the recent Forrester Sales Enablement Forum. I’m coming out...

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Takeaways from the Inaugural Meeting of the SMA Boston Chapter

Amanda Wilson | March 18, 2013

On Friday, I attended the Sales Management Association’s (SMA) inaugural Boston Chapter meeting. It was great to hear from local leaders in sales management...

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Are You Setting Your Sales Team Up to Fail?

Lewis Miller | February 27, 2013

As we all know, sales leaders have been seeing increased pressure from the C-suite for some time now. Cut costs, find greater efficiencies, scale the team, and...

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Is More than Half of Your Marketing Content Going to Waste?

Brian Vass | February 14, 2013

We read about it all the time – sales & marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies...

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How Do You Manage Sales Force Change?

David Blume | February 1, 2013

As a sales leader, managing organizational change successfully means doing so without it interrupting my team from selling. New products, new alliances, and...

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Go Mobile or Go Home: 5 Tips to Mobilize Your Sales Team

Amanda Wilson | January 30, 2013

The rise of mobile applications in the enterprise is undeniable. Recently, I was in a meeting with Gartner VP & Distinguished Analyst, Rob Desisto, and we...

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